Orange's is aggressively working toward improving the shopper experience.
Podo began a trial with Orange in May of 2009 to communicate with shoppers about the Nokia N85 phone, videogame downloads, wireless plan options and compatible accessories.
Thus far we've captured thousands of shopper experiences which Orange is able to review via Podo's customer dashboard. They can learn how many shoppers picked up the the mobile phone or interacted with the touchscreen, which games were viewed, how often accessories were viewed, etc.
In-store analytics is only limited by the imagination of the brands and retailers.
Once the retailer has committed to placing a networked device on their retail floor the Shopper Experience begins to morph in exciting ways.
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