Retailers are still largely relying on old-style POP displays or human beings to communicate product information to shoppers.
These choices have 2 significant failure points: 1) POP is inflexible and severely limited in its ability to answer shopper questions and 2) employees are simply too expensive to train and maintain on the retail floor.
Enter Point of DECISION terminals.
PODO's solution is not cheap nor easy but it does bridge the "information chasm" on most retail floors.
The attached video is an artist's rendering of some of the concepts PODO has already deployed. (Including a PODO demo unit which is located at the entrance to the Metro Future Store using mobile devices to educate shoppers as they enter the store.)
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