So, Google knows where I am. Get over it. If Jack Bauer calls and suggests you drop off the grid entirely simply sink your phone in acid and disappear. Otherwise, sit back, appreciate and enjoy the new services cropping up every day which are going to make life more interesting.
Relationships? Who (almost) always knows where you are? Your closest friends and family. (Is Google family? Well, not yet - but I suppose if you were an early investor I'm fairly certain you can expect a call from them about your first-born one day.)
Brands and retailers who don't embrace and understand how shopper location is going to impact them are in for a rude awakening.
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