Podo's foundation in SX / UX came from the world of running shoes in 2003.
There are many different gaits and analysis of a runner's movement has a HUGE impact on which shoes are right for the runner's feet.
Shoes are easy. They either work well and you run well or they do not and your feet, knees and back can be painful or even injured. Podo uses a medical device in-store to measure a runner's gait and recommend shoes.
This same process is also present in our mobile device solution.
Shopping is a matter of providing the right information at the right time. When selling shoes a medical device is required to make sure the the "fit" is correct. When selling mobile phones communicating your devices capabilities and functionality to the shopper is imperative.
Today's shoppers are currently FORCED to rely on outdated, printed publications for device comparison in the store - or more likely they simply go home to do research due to the dearth of in-store information.
Make every effort to avoid an injured shopper. It doesn't matter whether you're selling shoes, mobile phones or autmobiles - give the shopper the data needed to make an informed decision! Be sure they get the right device for them every time!
Footwear analysis article explaining the key to a good fit:
Podo video demonstrating our use of these concepts for mobile devices:
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