Anyone creative can destroy information but it takes considerably more effort and planning to publish exactly the right data when and where it is needed. (And it CANNOT be done properly in flyers and circulars and POP.) Data is living - it cannot be relegated to a 7 / 14 / 30 days cycle of printed material.
Is this video indicative of what retailers do with product information when it's received from product manufacturers? Perhaps it's not treated this harshly but dormant data is just as useless as digested data.
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