Retailers have spent decades driving traffic to stores via television, print and radio. Everyone sees the landscape shifting (or upheaving if you're in the newspaper business) but few people truly understand where they should be headed.
The companies (such as Placecast) who can use today's access point (mobile devices rather than television sets) to drive store traffic are going to be the winners.
If you're not already exploring a service like Placecast you should be.
Now, the question begs: What happens when you get them to your store? Is the SX (shopper experience) far below the shopper's expectations?
How to ponder what your shopper experience SHOULD be? Turn on your Xbox or PS3 and and watch the intro to any leading game. Breathtaking, eh?
Shopping COULD be this majestic.
It is simple really: Lead, follow or get cleaned up by the road crew.
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