13.11.09

Nokia's Vision of 2015

While little in this clip is visionary it is an interesting synopsis of some of the fun ways we'll use our mobile devices in the future.

Unfortunately for Nokia every other device manufacturer is chasing the same rainbow and large corporations don't typically excel when it comes to cutting edge development - and yes, this revolution is going to be ALL about the software. (Granted, bad hardware will get you kicked out of the party but software is the only thing which makes you the cool kid.)

Nokia is well aware devices are becoming commodities and software/services will drive the future of interaction (and subsequently revenues/profits.)

It must be a very exciting and also terrifying time at Nokia right now. If anyone at Nokia is walking around arrogantly assuming they have the upper hand in this battle simply due to their resources and marketing machine I would recommend they take a deep breath, swallow their pride, and wonder, just for a moment, "What if we fail?" "What if Android IS embraced?" "What if consumers tire of pretty packages (i.e. E71) which aren't as fast, intuitive and easy and my competitor's devices?"

Is that light you see the end of the tunnel or a train?

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