Many thanks to XKCD link HERE. Takeaway: Listen, listen, listen.
No one was listening when the 90's ended. 10 years later people are voting with their feet and moving their shopping online in droves.
How can you alter this stampede to online retail?
It is as simple as this: Make a decision to stop talking "at" your shoppers and start listening to them as they shop!
Are you wasting your most valuable channel?
Are you ignoring them when they are in your stores?
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