What if a shopper could communicate their shopping experience to those nearby?
What if you've just released a cutting edge new product and you want to maximize in-store retail traffic?
Today you advertise. Tomorrow? Your customer's social networks will drive this traffic.
Traditional advertising is already dead. (Though you wouldn't know it by reviewing the brand/agency relationships.)
No one argues whether or not shoppers have relationships - the only question is whether or not the retailer and brands choose to become a part of this fabric.
You won't be let in for free. Relationships cost time, effort, money and love. Show shoppers you want to know them and they will reciprocate in ways you cannot imagine.
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