Touch Technology Is Becoming Pervasive

We're touching PCs, iPods, iPhones, (soon-to-be) iTablets and now, video walls.

Does anyone in retail doubt that the masses are ready to interact? Touch technology is everywhere which gives retailers the opportunity to communicate with their customers with TWO-WAY interaction. (Commonplace on the internet. Unheard of on the retail floor.)

My concern used to be about whether or not modern technology could be used to effectively engage shoppers. Now I know the problem to be the retailers' unwillingness to invest in relationships - not the shopper's lack of interest in those relationships. But, as in any relationship, if ignored long enough shoppers will give up and go away.

Turn on the in-store network and prepare to be flooded with feedback which can help morph your retail presence into the store of the future. And by the way the store of the future will be dictated by shoppers. Not by corporate planners.