Find Discounts. Share Deals. Save Money. ___ IN THE STORE. TODAY.

The concept of Postabon is not surprising. People have been comparison shopping for hundreds of years.

But in the not so distant past less than 7% of shoppers (don't ask me from where I pulled this statistic - perhaps Malcom Gladwell's 'Tipping Point') regularly dove into the details of product, brand, price, etc. But this influential 7% only shared their opinions with their immediate and relatively small circle of friends and family. Rarely did this information go viral.

Thanks to Postabon viral dissemination of this information is no longer going to be the exception but the rule.



Innovative apps such as Postabon, rapidly improving location-based technologies (also integrated in the Postabon experience) and exploding social networks are combining to spread shopper knowledge across huge percentages of the population.

Retailer are going to be forced to find innovative ways to engage and retain their customers (build relationships) or persistent price wars will drive many of them out of business.

I've said it before and I'll say it again. Retailers don't have 10 years to ponder this coming reality. Product information in-store has been grossly inadequate for decades but certainly for the past 5-10 years when customer reviews on internet shopping sites became the norm.

Amazon has been in business for over FIFTEEN YEARS and yet no brick and mortar retailer has brought shopper opinions to the retail floor. FIFTEEN YEARS! How long do retailers need to react? Shoppers trust online retailers because these retailers give their shoppers a voice.

In-store shopper marketing networks are complicated. They are expensive. And they are essential. Well, essential if you still want to be in business in 2020.