PODO has been pushing the concept of "Engagement" pricing for several years. (No, we don't expect our little company to transform the world's current advertising business model. Yet.)
CPM is grossly outdated. We are a TIVO nation and we're quite adept at walking by digital signage screens in a mall without even a glance.
VideoEgg (by their estimation) is converting 33 to 100 times more traffic into shoppers. I would argue that Podo's solution is even more valuable because our experience is FUN and will trigger return trips to the retailer AND the ever-important "word of mouth" marketing which truly drives companies.
Traffic vs Shoppers. Why do most marketers treat them as one and the same? Because it suits the established business model.
We all know 1-to-1 human contact is the best sales tool but this is cost prohibitive for many products/markets. Interactive technology will allow this concept to scale at an acceptable cost level.
Suddenly "traffic" is ignored and "engagement" takes over.
And with engagement? The opportunity for a RELATIONSHIP!
(Sidenote: PODO has captured over 5,000,000 shopper experiences in our footwear solution and anticipate this number being rapidly dwarfed by our Mobile Device solution.)
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