Or they WILL run for the exits as soon as a better option arrives.
Microsoft, Nokia and even mighty Apple may one day struggle in the mobile device market (and I'm not only referring to smartphones - I'm talking about the plethora of newly intelligent devices which are soon to hit the markets.)
Why? Freedom vs. Control. Android lets you do it YOUR way. Just as the Internet lets you shop YOUR way.
Shoppers won't put up with a dearth of product information and reviews on the retail floor forever. Your customers are currently not buying in-store because they like to go home and read reviews first. (And then frequently buy their devices from an online retailer costing the brick and mortar firm the sale.)
Retailers and brands MUST move product reviews and recommendations and engaging interactive device tutorials in-store ASAP or risk going the way of the Dodo.
No comments:
Post a Comment