Are we nearing a time when the will be only 3 major players in the mobile device OS market?
iPhone and Blackberry have established themselves but suddenly Google appears on the scene and in less than 24 months expects to take over the #2 spot from RIM.
How? Word of mouth. It does not matter how much you "advertise" if you aren't telling the truth. Don't tell your customers you have the "best" mobile OS if you do not. Customers won't easily forgive your deception. If you software is lacking fix it. If you are forced to hop between operating systems until you've had time to develop your own so be it (as Samsung has done.)
Simple as that. People want honesty. Word of mouth works because people trust the people they have relationships with. In Malcolm Gladwell's "Tipping Point" he discusses the immense influence of "mavens". Mavens have this inordinate ability to influence people due to the information they absorb. A modern in-store experience could and should flood shoppers with information IF they so desire. Today in-store shopping is typically an exercise in frustration.
Why aren't you transmitting word of mouth advertising directly to your retail floor? Are you afraid of what shoppers might say about you? Better to listen and change than stick your head in the sand and get hit by the Google Express.
Amazon is pushing ratings and comments to their "retail floor" (in your home). Is there any reason why you're not sharing this same information? Is is just data. It is possible today.
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