In yet another expected progression of the in-store and shopper experience space Microsoft and Intel are pushing the concepts of shopper recognition, shopper feedback and coupons,
How much longer are retailers going to sit idly by and watch their sales move online? Shoppers enjoy shopping but they currently have no motivation to shop in-store. The list of reasons not to is extensive.
The technology is here. PODO has been doing these things for years.
Your shoppers are shifting. Your shoppers are no longer reading print advertisements and they're no longer watching television commercials. You'd better move your market budgeting to in-store while you still have one.
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