Once again marketers are confronted with evidence of a rapidly changing landscape.
The thought process of today's marketer, upon reading this article, is going to be "Well, that's okay. They'll grow eventually. We'll just wait."
If this was your initial thought you'd better reconsider.
Today's 18-29 year old demographic isn't taking a turn from which they'll turn back. They are different. They communicate differently. They shop differently. They LIVE differently.
Oh, and signing up your firm for a Twitter account does not equate to "better engagement". Twitter may be wonderful (jury is out) but it is STILL a one-way communication medium.
Retailers and brands will not excite shoppers until they make shopping fun again.
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