Judging from my experience with agencies they do not.
They have a business model which has (kind of) worked for the last 20-30 years and they're not going to turn that on its head just because their customers have no interest in the product they're offering. Change would involve risk and established players do not take risks. Ever.
Podo Technology has no relationship with TruEffect. In fact, I'd never heard of them until today. But I like their message. And if your agency isn't embracing these concepts you ARE losing ground. Assuming your firm doesn't have this expertise on staff (you don't) I cannot think of a better avenue to pursue than engaging someone like TruEffect.
And one day RELATIONSHIPS will come full circle. The web will connect to the mobile device which will connect to the home which will connect to the store.
If brands and retailers are fortunate enough to have a relationship why would they ignore their customer when they're in-store but bombard them when they are at home in front of their computer?
Engaging customers is like a dating relationship. You cannot ignore the person you are dating on a regular basis and expect that person to grow enamored with you (or your brand).
It's time to close the loop.
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