Your shoppers are radically different than they were just 2 years ago. You'd better stop thinking about next year's ad budget allocation and start thinking about how you're going to prepare your house for the shopper experience tsunami which is about to reach every retailers shore.
Key takeaways:
"Why are we trying to measure social media like a traditional channel anyway?" Erik Qualman
And
"You can't buy attention anymore. Having a huge budget doesn't mean anything in social media... The old paradigm was PAY TO PLAY. Now you get back what you authentically put in. You've got to be willing to PLAY TO PLAY." Alex Bogusky, Co-Chairman, CP&B
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