Online Search is Only Going To Get Better

Retailers have one last bastion of opportunity. It is there. They own it. It is begging to be used. It is their building.

And yet most of the industry continues pandering to the POP advertising crowd and co-marketing with the brands because they don't have the vision necessary to take control of their own marketing destiny.

Tomorrow your shopper's are going to have tools like Google Squared in their hands while in your store. You'd better hope you have SOMETHING engaging in-store to make them want to visit you rather than your competition.

If this opportunity is missed retail will continue down its current path toward irrelevance where "geographic convenience" is the only factor which enters a shopper's mind.

Is it fun to shop in your stores?