If you're a major consumer electronics brand and you're not spending heavily to embed technology into your shopper's experience you're already falling behind the curve. See attached article.
Proof point #2? When my kids opened their Happy Meals today (yeah, we're that healthy) inside was not the typical somehow-unswallowable plush toy but instead an "Avatar" character. Nothing surprising there except this toy lights up when any sound is emitted near the toy. So, in a $3 meal McDonald's can afford to include a toy with a sound sensor and a battery? McDonald's get it. Do you?
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