For the second time in a week I find myself posting about an unexpected source of "The right way to build shopper relationships".
McDonald's will begin offering free WiFi in all of their 14,000 US locations.
So, do you think the nation's road warriors would rather pay $5 for a cup of coffee and pay for internet access or pay $3 and get Wifi for free?
I suspect consumers will speak with their pocketbook.
Well done.
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