So, you've invested millions of dollars/euros developing your App Store which still isn't quite up to snuff.
And today you log on to read your favorite shopper relationship blog prepared to pat yourself on the back for how hard you're working to engage your shoppers/customers. And suddenly you begin to worry. Just a bit.
Conventional wisdom says there will be both native apps and OS driven apps but either way the device manufacturers MUST improve upon the way they educate shoppers about their apps.
Recommendation? Go in-store. Go all in.
No comments:
Post a Comment