So, your customers can now (or will soon) use verbal instructions w/ Google Maps for navigation to your business. (We'll ignore for a moment the crushing blow this is going to be to the Garmins/TomToms of the world.)
In the video example attached a person can find a museum exhibit without even knowing which museum is sponsoring this exhibition. If Google Maps can be "event aware" what keeps them from being "product aware"? In the next 24 months will a shopper be able to simply say "Blackberry Bold" and receive directions to the nearest mobile outlet store? Yes. Could Google also provide pricing information? Yes. Could Google allow shoppers to choose their "favorite" retailers? Yes.
The ONLY thing which separates the Google-ized shopping experience from an In-store shopping experience is the hardware. A CPU-driven 30"+ screen experience is (for the foreseeable future) going to top a mobile device experience. Think "Utility" vs. "Immersive".
Take control of the shopper experience now. Or Google will take care of it for you.
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