Lee Gomes has an excellent piece discussing the engaging (or addicting) power of our mobile devices.
Our sensory motivators are always seeking to be engaged. Because mobile devices do such a fantastic job of "entertaining" us we run to them constantly.
Would shoppers return to an engaging in-store experience? This is unknown because there are ZERO legitimate in-store networks capable of morphing, engaging and calculating shopper interests.
"In-store" is simply a channel to the consumer. It is currently one dominated by 30 year old POP advertising models and an agency-controlled infrastructure which is loathe to see this change. It will change but only the innovators will add value during this evolution.
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