This progression is inevitable. The only question is whether or not retailers believe they will be able to control the information presented on a shopper's mobile device long term - surely no one believes this to be case.
But the alternative is an investment in an in-store network. A 30" screen and CPU enables a retailer to build a customized, constantly changing experience for their shoppers. Think of it as "the controlled web" or "retail web". It's your space and your shoppers. Isn't it about time you leverage of the situation?
You control the content. You control the message. You communicate with the shopper. Who deserves your shopper's attention? You (the retailer) or Pricegrabber? It's your call.
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