Google - Trying Very Hard Not to be Evil

But they do want to know their customers very well.

The better they know you the better they can serve you.

It is easy to point a suspicious finger at Google but this is shortsighted. They're simply doing a very good job at what every other advertiser would LIKE to be doing. Getting to know you. So they can build relationships with you.

So, if you're not Google how do you engage your customers and learn about them outside of direct traffic on your website? Meet them on the shopping floor.

THE BEAST FILE: GOOGLE from Hungry Beast on Vimeo.